Cutting no corners for the Gas Safe Register

Following a successful first phase earlier in the year, creative for the ‘Don’t Cut Corners with Gas’ campaign needed further building upon. The aim of the second wave of activity was to raise further awareness of the Register amongst target consumers by making the story more personally relevant and the consequences of cutting corners with gas made clear.

An integrated campaign that included TV, radio, national press, national digital display, social and out of home.

Whilst the press and OOH media used the impactful of a strong visual device to deliver the message in a highly direct way, the TVC could become more personal, centring around the home and a small family.