Genius Sports
One Genius
Values
Genius Sports is a global leader in sports data, technology, and media. They provide the official data and software that power live broadcasts, sports leagues, and betting operators around the world.
The business had already reviewed their new company values, but the resulting work felt flat. Genius needed a creative, memorable way to express thier values so they would genuinely resonate with leaders and employees.
We developed a shorthand mantra – “one team, being brave, driving change” – unified under the core concept of ‘Oneness’. This playful, authentic route provided a powerful campaign toolkit to roll the values out globally.
The values and behaviours are now actively lived and loved by everyone across the business. By translating words into tangible employee experiences, the campaign embedded a dynamic new culture that staff authentically embrace.
