Breathing new life into forgotten coastal areas

Trees for Cities is the only UK charity working at a national and international scale to improve lives by planting trees in towns and cities.

An important part of their work focuses on regenerating ‘forgotten places’.

This aspect of their work is about making a difference where it’s needed the most, by introducing essential green infrastructure into coastal areas where there is high social and economic deprivation.

These once thriving coastal towns have fallen into a steady state of decline, laregly due to a lack of local investment, work opportunity and a drop in visitors. There’s a common factor across all these areas: a significant lack of canopy cover.

By working with local businesses and councils, and coordinating community tree planting initiatives, the Trees for Cities programme has already helped some of these communities across the country.

On the back of this success, it was now time to take the broad and regenerative benefits of environmental greening to other forgotten coastal places.

Our challenge was to create a campaign to help raise awareness of the Trees for Cities programme in these areas, by inspiring and engaging the local community, businesses and authorities.