IBM: I’m in. Are you?

The Be Equal campaign remains the bedrock of IBM’s approach to equality.

IBM want to expand, empower, and ensure equality. Be Equal is an endeavor to scale systemic, sustainable improvement through practices that become ingrained into both personal and professional existence. The strategy – based on behavioral science, driven by data – demands multiple perspectives and perpetual attention and action.

‘I’m in.’ is designed to encourage people to become allies for all our communities – to educate themselves, represent others and create the conditions where we can all be our best at work.

We worked with IBM to create a place online with practical advice about how to be more active as an ally, and ultimately achieve greater inclusivity. We also helped IBM integrate a three level plan to becoming a better ally and to help IBMers be more inclusive everyday.

‘I’m in.’ community slack groups were set up where allies were welcome to share ideas. We also helped IBMers celebrate inclusivity with merchandise, event graphics and environmental branding.

Finally we handed over a comprehensive design toolkit to empower IBM to build for the future.